Nerra
Digital experience for contemporary living
Services
- Art Direction
- Campaign Creation
- Content Strategy
- Copywriting
- E-Commerce Ux/Ui
Deliverables
- Art Direction
- Content Direction
- Brand Book
- Desktop & Mobile Design
- Social Strategy
Technologies
- Shopify
- Vercel
- Sanity
Overview
Pauw is a Dutch family-owned fashion house with over five decades of experience curating refined, contemporary wardrobes. Known for its discerning eye and timeless approach to style, Pauw has built a strong reputation through an extensive physical retail network, complemented by a growing digital presence. As the brand continued to evolve, a key ambition emerged: to modernize its digital ecosystem by migrating from Magento to Shopify, creating a more flexible, scalable, and brand-led foundation. Numbered partnered with Pauw to support this transition, aligning digital strategy, experience design, and brand expression to ensure the new platform could sustain long-term growth while preserving the clarity, quality, and authority that define the Pauw universe.
Solution
Pauw approached us to refine their online presence; initially seeking a basic e-commerce solution. However, through our discussions, we developed a sophisticated "drop" website to ensure their curated offerings remain distinct and avoid the appearance of a generic reseller. Pauw represents much more than that, and we ensured this is reflected online.
Client quote
“Numbered's expertise in backend development and web design has been transformative over the past two years, significantly enhancing our website's quality, functionality, and user experience.”
Solution
We began by working on the identity of this new division, aiming to establish the brand's credibility in an area where it was not initially expected: electric and assisted mobility. We envisioned a teaser and pre-booking website to generate excitement around the project. Following the success of this campaign, we designed the brand's system around two pillars: a black, tech-oriented version for the new range, and a white, more lifestyle-focused version for the city bikes.
