Since 2021, Numbered has partnered with Nina Ricci to shape and evolve its digital presence. Our mission was to design a platform that reflects the house’s elegance and creative heritage while supporting global campaign launches with precision and impact. We developed the website as a refined digital flagship, seamlessly aligned with each new collection and fragrance release. An ongoing collaboration where digital craftsmanship and campaign storytelling converge to elevate brand desirability and performance.
Pauw is a Dutch family-owned fashion house with over five decades of experience curating refined, contemporary wardrobes. Known for its discerning eye and timeless approach to style, Pauw has built a strong reputation through an extensive physical retail network, complemented by a growing digital presence. As the brand continued to evolve, a key ambition emerged: to modernize its digital ecosystem by migrating from Magento to Shopify, creating a more flexible, scalable, and brand-led foundation. Numbered partnered with Pauw to support this transition, aligning digital strategy, experience design, and brand expression to ensure the new platform could sustain long-term growth while preserving the clarity, quality, and authority that define the Pauw universe.
