Typology
Strongest direct-to-consumer skincare brands in Europe
Services
- Art direction
- Campaign Creation
- Content Strategy
- E-Commerce Ux/Ui
Deliverables
- Art Direction
- Content Direction
- Desktop & Mobile Design
- Mobile App
Technologies
- Shopify
Overview
Numbered partnered with Typology since 2019 to design and evolve its e-commerce ecosystem, shaping a platform where product education, conversion, and brand storytelling work as one. We structured product pages around ingredient literacy and use-case clarity, refined the design system to remain neutral yet distinctive, and optimized the shopping experience to support rapid international growth without visual or functional dilution. Today, Typology stands as one of the strongest direct-to-consumer skincare brands in Europe. Its brand equity is built on consistency: a rigorous product promise, a highly recognizable visual language, and an e-commerce experience that feels effortless, credible, and precise. The strength of the brand lies in its restraint—nothing is decorative, everything is intentional—and the digital platform continues to act as both its primary point of sale and its most powerful brand expression.
Solution
Numbered partnered with Typology to design and evolve its e-commerce ecosystem, shaping a platform where product education, conversion, and brand storytelling work as one. We structured product pages around ingredient literacy and use-case clarity, refined the design system to remain neutral yet distinctive, and optimized the shopping experience to support rapid international growth without visual or functional dilution. Today, Typology stands as one of the strongest direct-to-consumer skincare brands in Europe. Its brand equity is built on consistency: a rigorous product promise, a highly recognizable visual language, and an e-commerce experience that feels effortless, credible, and precise. The strength of the brand lies in its restraint—nothing is decorative, everything is intentional—and the digital platform continues to act as both its primary point of sale and its most powerful brand expression.
Revenue online
50m
Engaging audience
80000+ reviews
Online conversion
4% conversion Rate
Design System
We designed a unified design system to serve both the e-commerce platform and the mobile app, ensuring consistency across every interaction while allowing each interface to play its specific role.
+ 247% increase in conversion
Highlights include migration from PrestaShop to Sanity CMS with custom database integration.
Explore more
Bonsoirs
Bonsoirs set out to elevate its positioning within the world of premium home textiles, refining how quality, comfort, and craftsmanship are perceived across every touchpoint. The ambition was not simply to update the brand, but to build a coherent and enduring universe—one capable of expressing material excellence with clarity, restraint, and confidence. Numbered partnered with Bonsoirs to reimagine the brand holistically, shaping its identity across rebranding, packaging, photography, and digital experience. Each layer was designed to work in unison, ensuring consistency between physical products, visual language, and digital expression.
