Services
- Art Direction
- Campaign Creation
- Content Strategy
- Copywriting
- E-Commerce Ux/Ui
Deliverables
- Art Direction
- Content Direction
- Brand Book
- Desktop & Mobile Design
- Social Strategy
Technologies
- Shopify
- Vercel
- Sanity
Overview
Veloretti was founded in Amsterdam in 2012 when Ferry Zonder couldn't find a lightweight, stylish, and timeless city bike for his daily commute. So he decided to create one himself. The brand developed a strong lifestyle image around a range of city bikes. Aspiring to launch a line of electric bikes, our mission was to strategize the introduction of these new products, highlighting the brand's expertise and technological strengths while staying true to its core identity.
Solution
We began by working on the identity of this new division, aiming to establish the brand's credibility in an area where it was not initially expected: electric and assisted mobility. We envisioned a teaser and pre-booking website to generate excitement around the project. Following the success of this campaign, we designed the brand's system around two pillars: a black, tech-oriented version for the new range, and a white, more lifestyle-focused version for the city bikes.
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Art Direction
- 01
We simplified the visual representation of the app down to its fundamental structure.
- 02
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Design
Customer Journey Mapping, User Interface, User Experience
Development
Shopify Custom Theme, Custom Middle-ware Development
Growth
Analytics, SEO / CRO, Customer Experience
Acquisition 8 Months Post-Launch
Acquired for 1.6 Million
Organic Online Sales YoY Growth
47% Organic Sales Growth
Increased Conversion
+13% Conversion Rate
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